Internet functions in marketing: multicriteria ranking of agricultural SMEs websites in Greece

Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Λογιστικής, 2013The invasion of new technologies combined with the high cost for running shop force enterprises to search for new sales methods. Network applications and ICT (Information and Communication Technology) can help achieve e-commerce goals. In Greece, many enterprises in the agro-food and drink sectors are already present on the internet. This paper studies the adoption of e-commerce on websites that support e-commerce activities within the agro-food and drink sectors. Therefore, the paper aims to identify and evaluate their qualitative and quantitative content characteristics, rank them according to 6 content characteristics/criteria using the multicriteria method of PROMETHEE II and classify them in groups of similar adoption. The findings of this study reveal the rate of adoption of e-commerce in the sectors and can serve as a valuable model for the designers of websites that promote e-commerce activities within the wider areas of food and drinks

Farmers' Involvement in Online Public Consultations and the Corresponding Configuration of the Democratic Divide

Abstract. The institution of online public consultations was adopted in Greece in 2009 (www.opengov.gr.) Participation or non-participation of citizens in this institution constitutes part of the digital divide, referred to as democratic divide. This paper attempts to disclose components of the democratic gap in the Greek agricultural sector, with particular reference to farmers. This disclosure is attempted by two approaches. The first approach was to perform content analysis on 5078 comments that have been posted on 21 public consultations by the Greek Ministry of Rural Development, in order to identify the participation frequency of farmers. The second approach was part of wider research, and relates to the collection of primary data from 112 farmers of Heraklion, Crete, using a structured questionnaire. The objective of the second approach is to study the farmers' digital and socio-professional profiles and the correlation with their awareness about the institution of online public consultations. The results indicate the existence of a democratic divide, and identify proposals for its reduction